Creators are often told: “Brands would love to work with you… if only you were more established.” Which is confusing … because you are established, you have an audience , you have proof of impact, and you have years of expertise. So why do brands, publishers, educators, and enterprises happily license Netflix documentaries or textbooks…
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Ask a creator how they make money and you’ll usually hear some version of ad revenue, brand deals, or tips, subs, or affiliate links. These are treated as milestones and proof that a creator has “made it.” But here’s the uncomfortable truth: Monetization is not a strategy … It’s a moment in time. Plenty of…
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Every creator knows the feeling. You post something you know is good … and it flops. Then you casually upload something experimental, half-finished, or accidental and it explodes. Welcome to algorithm roulette! Pull the lever … refresh analytics … and hope for the best!? For a while, it’s exciting. Then it becomes exhausting, and eventually,…
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For most creators, the story goes something like this: You post. You grow. You monetize … sometimes. You refresh your analytics … constantly! And somewhere between chasing the algorithm and negotiating your next brand deal, something uncomfortable creeps in: “Why does this feel like a lot of work for something I don’t actually own?” That…
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Creators are told to post every day. Post to stay relevant… Post to please the algorithm… Post or disappear! For a while, this works. Growth happens. Engagement rises. Opportunities appear. Then something breaks. You realize you’ve produced hundreds of posts—but very little that actually lasts. This isn’t a failure of creativity. It’s the difference between…
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A Growing Industry, Across Borders What began as a niche, hobby-driven space has matured into a full-scale North American industry. In both the United States and Canada, digital creators now power a meaningful share of modern marketing, media consumption, and e-commerce influence. Brands are investing more consistently in creator partnerships, not just as “campaign add-ons,”…
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Don’t Rely on One Platform or Sponsor Many creators depend heavily on a single income source – for example, nearly 7 in 10 creators say brand deals are their primary revenue. However, algorithms change and ad rates fluctuate. This article would discuss why over-reliance (whether on YouTube AdSense, TikTok’s Creator Fund, or a few sponsors)…
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Your Content is Intellectual Property Every video, photo, or post you create is automatically protected by copyright in Canada. By understanding and securing your IP rights, you can monetize your work and maintain control over how it’s used. Taking steps like registering your key works (e.g. with the Canadian Intellectual Property Office) strengthens your protection,…
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