Why Brands Trust Netflix and Textbooks, but Hesitate With Creators (and How to Fix That)
Creators are often told: “Brands would love to work with you… if only you were more established.” Which is confusing … because you are established, you have an audience , you have proof of impact, and you have years of expertise. So why do brands, publishers, educators, and enterprises happily license Netflix documentaries or textbooks…
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